Hospitality Management Major

Requirements - 8 courses / 24 credits (48 ECTS)

Introduces students to the international hospitality industry. It explores not only the history of hospitality, but also the latest developments in hospitality operations and its contemporary management techniques and principles. Throughout the course students are provided with insight on the operations and management of the various departments of hotels looking at these organizations in an international and comparative context. The course links the knowledge gained in the class with hands on experience gained in contemporary hospitality practice and through temporary employment in hotels, therefore students are given the opportunity to create their own experiences through the practica in hotels and restaurants. Prerequisite(s): GE105; Co-requisite(s): GE106 Credits: 3

Provides an introduction and overview to the international tourism industry. It explores contemporary practice and management techniques and principles that apply to the travel and tourism industry as well as explores the above techniques and practices in a comparative multinational context. Knowledge gained in class is coupled with practical experience gained through fieldwork and practica therefore tying theory with practice for students providing them with a well-rounded theoretical and practical educational experience. Prerequisite(s): GE105; Co-requisite(s): GE106 Credits: 3

Introduces students to events and events management. Specifically, it enables students to plan and manage events, as it provides them with the knowledge for their development, operation, marketing and management. Such events include conferences, festivals, and games, in a local, regional, national and international context. Prerequisite(s): GE105, GE106, GE115, HM100 Credits: 3

Discusses the operations and management of food and beverage. It is designed to provide students with the necessary knowledge to operate food and beverage establishments. Throughout the course students have the chance to acquire hands on experience on the processes and procedures of effective food and beverage control systems in areas such as budgeting, menu management, menu pricing, computer applications, and service quality. Students get the opportunity to gain practical experience in a restaurant environment as part of the course and thus prepare for the Industry Placement course.
Prerequisite(s): GE105, GE106, GE115, HM100 Credits: 3

Provides students with an appreciation of tourism planning and development. The lectures will assist students to identify the key concepts and principles in tourism planning and the applied techniques in tourism destination development. Furthermore, stakeholders in the public and the private sector are identified, and the way that they are involved in the processes of planning and development of tourism are also discussed. The course also explores the way that the stakeholders interact and contribute to the host destinations. Finally, with a variety of case studies students explore various impacts of tourism development on tourism destinations as well as tourism sustainability development and management. Prerequisite(s): GE105, GE106, GE115, HM100, HM102 Credits: 3

As part of this course students work at organizations involved in the hospitality and/or tourism industry. Having completed their taught courses they should undertake a three-month internship. The purpose is to familiarize themselves with the current practices which are implemented by the particular sector, to develop skills that will contribute towards their future employment and their employability, as well as to apply the knowledge they have gained throughout their studies. Students will choose an organization /hospitality unit under the supervision of their Professors. They have the option to choose either between the hospitality-lodging sector i.e. hotels, or the travel and tourism sector i.e. conference centers, tour operators. Prerequisite(s): HM100, HM102, HM120, HM122, HM200, MK330, MK360 Credits: 3

Analyzes the theories and models of consumer behavior and examines the decision-making processes of individuals and households in obtaining and using goods and services. The course explores how consumers select, purchase, and use products and services, what influences their behavior, and what the implications are for developing marketing research. The course also explores the demographic differences of individual consumer groups and the cultural context of consumer behavior in a global economy. Prerequisite(s): GE105, GE106, BUS320; Co-requisite(s): GE115 Credits: 3

Introduces students to the distinct thought and application of services marketing. Focuses on issues of service design, service quality, service recovery and the special characteristics of services offerings and clients. Enables students to develop academic understanding, and technical skills in marketing service offerings. Prerequisite(s): GE105, GE106, GE115, BUS320, MK330 Credits: 3

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