General Business Major

Introduces students to theoretical and practical aspects of human behavior and management in the workplace. The course focuses on understanding and attaining competencies necessary for effective performance at the organizational, group, and individual levels within the firm. Topics include motivation, organizational structure, job design, group dynamics and teamwork, leadership, conflict resolution, power relationships, and organizational change. Prerequisites: None Credits: 3

This course is designed to equip students with knowledge on starting and managing cutting-edge technology entrepreneurial ventures. Business strategy concepts, market awareness, new technologies, enterprise models for innovative projects and start-ups, resource management, and financing comprise this entrepreneurial specialization for technological innovation in several business industries. Information technology, artificial intelligence, biotechnology, and biomedical sciences are some of the many disciplines from which students acquire indispensable learning and become innovative technology venture evangelists. Prerequisite(s): 3 core business classes Credits: 3

The course introduces students to EU established policies, EU business basic concepts, principles, management, objectives, and contemporary issues of business organizations. It covers a wide range of topics including, conducting business nationally and internationally, ethics and social responsibility of business enterprises, Greek and European economy, Organizational culture, economy, and society of EU-27, Entrepreneurship and how to start a new business in EU, marketing, and consumer behaviorism. Prerequisite(s): None Credits: 3

The course provides a holistic approach to end-to-end Supply Chain (SC) Management and focuses on both core SC principles, but also on key SC concepts to develop academic and hands-on knowledge. It also provides a full SC business understanding but also emphasizes on cross-functional collaboration and integration between SC and the Commercial (Sales, Marketing) functions. It presents (via various means) the most important and challenging developments in SC systems and technology and connects Omni-Channel Customer Experience with SC Strategy. Prerequisites: None Credits 3

Concentrates on how to use financial concepts and techniques to solve practical business problems. Specifically, the course analyzes the role of a financial manager in making decisions regarding capital budgeting and the cost of capital. Capital structure, dividend policy, mergers and acquisitions, and the interaction between financing and investment decisions under varying conditions of certainty and uncertainty are also discussed. Prerequisite(s): BUS220, BUS330, BUS385 Credits: 3

Enables students to recognize pertinent principles of marketing and apply them within a managerial decision-making environment. The course examines the marketing planning process, strategic marketing, and the effective implementation of marketing plans. The course also integrates the principles of advertising, retailing, sales, and research, in relation to the marketing mix in order to establish an overall framework for effective management at all levels of marketing functions. Prerequisite(s): BUS320 Credits: 3

This course provides students with a thorough understanding of risk management as a systematic, iterative approach which includes risk planning, identification, qualitative analysis, quantitative analysis, response planning, and monitoring & control. Topics covered in this course include techniques in identifying risks (brainstorming, reviewing historical data, affinity diagrams, and expert interviews), quantitative and qualitative risk analysis (Monte Carlo simulations, decision tree analyses, probability/impact matrices, expected value), and the crafting and execution of risk response strategies and techniques. This course prepares students to navigate political and project risk with frameworks and tools in order to meet the demands of an organization or business. Students will develop an understanding of management responsibilities amidst market competition, uncertainty, and an array of new technological and social forces shaping the business landscape. Prerequisite(s): None Credits: 3

This course explores crucial aspects of managing small business enterprises. It emphasizes the identification and analysis of major operating constraints and issues confronting small businesses as well as appropriate methods for their resolution. Topics covered in this course include obtaining capital, controlling inventory, setting prices, promotion strategies, and growth and expansion decisions. Prerequisite(s): BUS305, BUS220, 1 E-core class Credits: 3

Introduces students to theoretical and practical aspects of human behavior and management in the workplace. The course focuses on understanding and attaining competencies necessary for effective performance at the organizational, group, and individual levels within the firm. Topics include motivation, organizational structure, job design, group dynamics and teamwork, leadership, conflict resolution, power relationships, and organizational change. Prerequisite(s): 3 core business classes Credits: 3

Presents tools, techniques, and methodologies of information critical to understanding problems related to the development and use of management systems. The course integrates computer hardware and software concepts with a classical methodology for developing business information systems. It presents the relevant factors in the development of information systems, while discussing the problems of analyzing, designing, and implementing such systems. The collection, storage, and processing of data, reengineering of business processes, and the redesign of the organization’s products, services, procedures, and management structures are also covered. Prerequisite(s): 3 core business classes Credits: 3

Analyzes the key elements, tools and techniques of operations management as they apply to production planning and the control of goods and services offered by manufacturing or service organizations. Topics include product design, process selection, design of facilities and jobs, quality improvement processes, and integration of these elements into an operating system.
Prerequisite(s): 3 core business classes Credits: 3

Provides an understanding of the business challenges that confront entrepreneurs and their approaches to business opportunities. The course emphasizes real world information gathering and integrated approaches needed for successful business endeavors. The course covers entrepreneurial processes, skills such as the mobilization and organization of resources, and business and marketing plans. Prerequisite(s): BUS305, BUS220, 1 E-core class Credits: 3

Introduces students to methodologies for managing projects within an organizational context, including the processes of initiating, planning, executing, controlling, reporting and closing a project. The course investigates project variables such as scope, time and cost, topics of project integration, quality control, and risk management, the management of changes in organizations that introduce or service information systems. Students learn how to identify project champions, work with user teams, and document project management. Prerequisite(s): 3 core business classes Credits: 3

This course offers an advanced knowledge understanding and case study applications of accounting and financial statement analysis. Balance sheets, cash flows, income statements, financial risk, rates of return, and investment rates are some of the concepts that students are called to analyze for providing financial performance and relevant annual reports. Other topics include planning and forecasting, budgeting, ratio analysis, evaluation of the financial position, and working capital management.
Prerequisite(s): BUS220, BUS330, BUS385 Credits: 3

Analyzes the theories and models of consumer behavior and examines the decision-making processes of individuals and households in obtaining and using goods and services. The course explores how consumers select, purchase, and use products and services, what influences their behavior, and what the implications are for developing marketing research. The course also explores the demographic differences of individual consumer groups and the cultural context of consumer behavior in a global economy. Prerequisite(s): BUS320 Credits: 3

Introduces students to the theory, applications and practices of marketing research. Topics include the development of marketing research plans; the significance of marketing research to business organizations; the application of marketing research techniques to marketing policies and planning. How information is used to identify marketing opportunities and problems, and to generate, refine, and evaluate marketing actions and performance are also covered. Prerequisite(s): BUS320 Credits: 3

Concentrates on the management of sales forces, sales analysis, forecasting techniques, account and territory management, negotiations, integrating personal computers into the sales function, and computer simulation of the decision processes. The course also covers topics such as the integration of promotional strategies into the marketing mix of behavioral and database foundations for promotional strategies, the application of information-based technologies and tools for analysis, as well as the allocation of promotional resources.
Prerequisite(s): BUS320 Credits: 3