General Business Major

Requirements: 6 courses / 18 credits (36 ECTS)

Provides an understanding of the business challenges that confront entrepreneurs and their approaches to business opportunities. The course emphasizes real world information gathering and integrated approaches needed for successful business endeavors. The course covers entrepreneurial processes, skills such as the mobilization and organization of resources, and business and marketing plans. Prerequisite(s): GE105, GE106, BUS305, BUS368 Co-requisite(s): BUS375 . Credits: 3

The course provides a holistic approach to end-to-end Supply Chain (SC) Management and focuses on both core SC principles, but also on key SC concepts to develop academic and hands-on knowledge. It also provides a full SC business understanding, but also emphasizes on cross-functional collaboration and integration between SC and the Commercial (Sales, Marketing) functions. It presents (via various means) the most important and challenging developments in SC systems and technology and connects Omni-Channel Customer Experience with SC Strategy. Prerequisite(s): None. Credits: 3

Introduces students to the organization, functions, and managements of financial markets and institutions. Topics include the structure of financial markets and institutions, the management of assets and liabilities of institutions, the financial instruments and products offered for borrowing and investing, the flow of funds, the term structure of interest rates, and the effects of economic conditions and government policies on the performance of financial institutions and markets. Prerequisite(s): BUS330, BUS375, BUS385; co-req: FI404. Credits: 3

Throughout this module, students explore several topics as locating new customers, forecasting sales, devising market segmentation, and measuring customer loyalty through data collection and analysis. With a focus on the fundamentals of market data analysis, specifically, the importance of targeting the right customers for whatever product or service people are selling, students will see how marketing campaigns succeed or fail based on targeting. Finally, some insights into the technologies and methods currently used for supporting marketing campaigns are given in this course. Prerequisite(s): BUS320, BUS340, BUS360, BUS385. Credits: 3

Offers students a comprehensive framework for the development and application of realistic competitive marketing strategies, encouraging students to draw from the integrated knowledge they have developed throughout their major. Sharpens students’ critical and strategic thinking competencies through the presentation and analysis of contemporary topics and advanced marketing cases. Prerequisite(s): BUS320, BUS360, MK355; Co-req: PM400. Credits: 3

Provides students with a thorough understanding of Risk Management as a systematic, iterative approach which includes risk planning, identification, qualitative analysis, quantitative analysis, response planning, and monitoring & control. Topics covered in this course are techniques in identifying risks (brainstorming, reviewing historical data, affinity diagrams, and expert interviews), quantitative and qualitative risk analysis (Monte Carlo simulations, decision tree analyses, probability/impact matrices, expected value), and the crafting and execution of risk response strategies and techniques. Prerequisite(s): GE105, GE106, GE131, BUS305, BUS350, BUS360, BUS395; Co-req: MK460. Credits: 3

Electives - 2 courses / 6 credits (12 ECTS)

The course begins with a critical review of the major models of communication to provide a context for exploring the key role that communications play in business and professional life. It then moves to the notion of communication strategy and the need to consider audience, purpose, cultural context and channel when writing or speaking. Students are exposed to, and given practice in using tools, techniques and methods for generating and organizing ideas, structuring documents and achieving coherence and cohesion in their writing. The course gives ample practice in a range of communication events—both writer and verbal—such as writing reports, drafting content for digital media, delivering presentations, making pitches, working in teams, and taking part in meetings. It also explores the presentation of quantitative information—charts, tables, and data visualizations—as modes of communication in themselves. Prerequisite(s): GE105, GE106, IT100. Credits: 3

Provides the basic theoretical models on innovation such as open, disruptive and business model innovation, combined with global best practices and scientific methods to guide new product development leaders and their teams throughout the product development cycle. The course emphasis is on the models, skills and techniques necessary for delivering a customer and market driven product vision, building an energized cross functional product development team, and achieving strategic product focus by identifying priorities and making the right trade-offs. Prerequisite(s): GE105, GE106, BUS305, BUS310, BUS350, BUS368, BUS375, BUS395, BUS396, MK460. Credits: 3

Introduces students to digital economy, electronic commerce and electronic business operations. Most commonly encountered applications, business models, and entrepreneurial activities are explained both from technological and business perspectives. Essential components for building successful electronic commerce applications and business activities, capabilities and advantages of e-commerce technologies (i.e., how e-commerce technologies give birth to e-business, and the key information for Internet start-ups) will be also covered. Prerequisite(s): BUS340, BUS375, BUS385; Co-requisite(s): PM400. Credits: 3

Probability determination, trends, and patterns for forecast modeling are given in the Statistics for Finance course. Students get familiar with statistical methods and processes for financial forecasting to eliminate risks and predict future finance for effective financial decision-making. Both qualitative and quantitative models in forecasting approaches provide students with the necessary skills and expertise for statistical and data analysis for operational and effective business strategies. Prerequisite(s): PSY260, BUS330, BUS360, FI406; Co-req: FI412. Credits: 3

Analyzes the theories and models of consumer behavior and examines the decision-making processes of individuals and households in obtaining and using goods and services. The course explores how consumers select, purchase, and use products and services, what influences their behavior, and what the implications are for developing marketing research. The course also explores the demographic differences of individual consumer groups and the cultural context of consumer behavior in a global economy. Prerequisite(s): GE105, GE106, BUS320; Co-requisite(s): MK460. Credits: 3

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