Dr. Peter Yannopoulos holds a Ph.D. from the Rotman School of Management, University of Toronto, in the field of marketing. Prior to this degree he received his MBA from the Rotman School of Management, University of Toronto, with a concentration in marketing and finance and a MA from York University in Toronto with a concentration in Economics. He is currently Professor of Marketing and Business Strategy at Brock University in St. Catharine’s, Ontario, Canada. Dr. Yannopoulos has published widely in various academic and professional journals including the European Journal of Marketing, Journal of Product Innovation Management, International Marketing Review, Journal of Strategic Marketing, Journal of Business Research and numerous conference proceedings. His recently published textbook Marketing Strategy is used in various universities in Canada and around the world.
Research Interests
Marketing strategy, business models, managerial mental models, competitive dynamics, export marketing, and market entry.