Dimitris Katsarellos holds a MBA with a Finance specialization from the University of Stirling, Scotland as well as a Bachelor’s degree in Accounting and Financial Management from the Athens University of Economics and Business (AUEB). For the past 25 years he has served the financial industry as equity analyst, bond & equity mutual fund manager, investment director, sell side broker of equities & derivatives for institutional & retail audience, Fraud Prevention and Detection officer for a Greek Systemic Bank and he is a registered Investment Manager and Financial Consultant. He joined Hellenic American University as an Adjunct member of the faculty in September 2015. Previously he had worked as an Adjunct with the New York College, Athens Campus for 20 years. He has written various articles and research and made them public on financial press.

Sam Drimakis holds a Degree in Economics, from the University of Toronto, and a MBA (Executive) from the University of Indianapolis. He holds a Canadian Professional Accounting Designation CGA from the province of Ontario, Canada. He joined Hellenic American University as an Adjunct in September 2015. Previously he had worked as an Assistant Professor in the School of Business Studies with the University of Indianapolis, Athens Campus for 16 years. He also has 17 years work experience as a Professional Accountant for various Canadian companies. He has written various research papers and made them public on the Internet.

Dr. Peter Yannopoulos holds a Ph.D. from the Rotman School of Management, University of Toronto, in the field of marketing. Prior to this degree he received his MBA from the Rotman School of Management, University of Toronto, with a concentration in marketing and finance and a MA from York University in Toronto with a concentration in Economics. He is currently Professor of Marketing and Business Strategy at Brock University in St. Catharine’s, Ontario, Canada. Dr. Yannopoulos has published widely in various academic and professional journals including the European Journal of Marketing, Journal of Product Innovation Management, International Marketing Review, Journal of Strategic Marketing, Journal of Business Research and numerous conference proceedings. His recently published textbook Marketing Strategy is used in various universities in Canada and around the world.

Research Interests

Marketing strategy, business models, managerial mental models, competitive dynamics, export marketing, and market entry.

Maria Xenofontos is a PhD candidate (Faculty of Communication & Mass media studies, National & Kapodistrian University of Athens). Her working thesis examines communication strategies for political campaigns. She holds a Master Degree in Political communication & New Technologies (Faculty of Communication & Mass media studies, National & Kapodistrian University of Athens) and a BA in Journalism and Mass Media (Department of Journalism and Mass Media Communication, Aristotle University of Thessaloniki). She has been part of several academic research projects, published in academic journals, concerning the media content in Greece, the political communication strategies, the news strategies, the uses and gratification of social media and privacy issues. Currently, she is partner in Mediazones, a media analysis & communication agency, specialized in social media research and campaigns. Prior she has been working as senior media researcher for a media monitoring firm and as election campaign manager for political organizations.

Research Interests

Media Content Analysis, Communication strategies & techniques, Political communication, News Management strategies, Social media campaigns, Social media analytics